The Media Menu: Difference between revisions
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Revision as of 21:27, 31 July 2008
Media planning is the process of establishing the media vehicles to be used for advertising. Plans provide a way to speculate and agree on long or short term campaigns. A media plan can be used for designing an ad campaign that last for periods of up to 12 months. NEOSYS allows you to make plans in various formats depending on needs. Plans are tentative in nature and may or may not specify the precise dates or costs but always show the number of planned ads.
The Media scheduling system is the heart of NEOSYS. Confirmed plans become schedules. Details such as client information, vehicle data, cost to client and agency, dates, booking orders, etc. is entered in the schedule. Most of the primary tasks such as creating booking orders and client invoices can be executed directly from the schedule. Schedules can be made for only upto 35 days.
Booking is a process where ads are booked with the vehicle supplier. Booking orders can be viewed directly from here and various reports pertaining to the booking orders can be pulled as per requirement.
Certification is a verfication process where the ads that have appeared are attested or certified as appeared. The certification file can be accessed directly from the media schedule.
A supplier invoice is the bill received from the supplier. This allows you to enter the supplier invoice details in NEOSYS.
An invoice is the bill sent to the client for the ads placed. This allows you to generate new invoices from existing schedules and reprint old invoices.
The Files menu is a consolidation of all the database files. Some of these files can be accessed from within the schedule directly whereas some can be accessed only from the Files menu.
There could possibly be multiple divisions under one company with different company names, for example within one company there could be different companies for outdoor advertising, media, production, online advertising,etc. NEOSYS allows the agency to maintain different companies for the use of the software with the option of generating reports as per each company.
Selecting this option pops up the list of the companies with information such as the company name and code, current year, financial closing period and operations closing period.
