Plan file

Most of the fields on this form have been documented at Schedule file. The fields that are specific to this page will be documented here.

This plan type cannot be copied onto a schedule.

Menu Location

Menu-> Media-> Plans-> Plan File

Keyboard Shortcut: Alt+M, P, P, P

Easy Reference

Refer General User interface

Plan No.

Unique Number to identify each plan.

Enter plan number or search for existing plan.

Executive

Current Plan Owner's Name.

Default executive name is picked up from the Client and Brand file of the selected brand, otherwise it is updated with the current user's User code as shown in the User details page in NEOSYS. For more info see Executive in Client and Brand File

If you want to remove executives from the list, see How do I remove executives that are no longer present or required in NEOSYS

Time / Days

"Time" corresponds to the airing time of Ad.

"Days" corresponds to the day(s) to which Scheduling of Ads must be restricted to e.g: Enter 1 for Sunday or 2 for Monday etc.

Enter the time, in the time field, at which the program is scheduled to appear and enter the day(s) on which the program appears.

Note -

1. In the above case, we can write 1 for Sunday only if first day of the week is configured to be Sunday for that Market.
2. Only digits can be entered ( i.e. 1 to 7) to indicate the days of the week desired.
3. These digits can be entered without being separated by commas.

Months Approved

The Months for which the ads are approved.

Check the Months which have been approved.

Number of Ads

Total number of ads planned.

Targets

Data Source

Enter the source of data and ignore the warnings.

Target Description

Describe the population that was targeted. For example, "Aged between 15 -20".

Population

Total number of people targeted.

Ratings

Rating is the percentage (0 to 100) of the Population that will likely be exposed to an advertisement.

Rating is an estimate based on past performance often sourced from surveys.

GRP

Gross Rating Point is simply the measure of the size of an advertising campaign.

GRP = Ratings * Number of ads

For example, if a vehicle has a rating of 8 and there were 5 ads aired, then the campaign has a GRP of 40.

Net Reach %

The percentage of the Population that is exposed to at least a single broadcast of an advertisement.

Average Frequency

The average number of times the advertisement will be presented to the Reached Population.

Avg Frequency = GRP / Net Reach%

CPR & CPM

These are both simply a measure of cost efficiency which enables you to compare the cost of an advertisement to other advertisements.

Cost per Rating (CPR) = Total Cost / GRP

Cost per thousand impressions (CPM) = (Total Cost / GRP) * 1000